/* ==========================================================================
   Case study pages (work/*.html). Loads after styles.css and reuses its tokens.
   ========================================================================== */

/* ---------- Case hero ---------- */
.case-hero {
  position: relative; color: var(--white);
  padding: 22px var(--gutter) 34px;
  display: flex; flex-direction: column; gap: 40px;
  background: var(--oxblood);
}
.ch-media { position: absolute; inset: 0 0 0 42%; z-index: 0; }
.ch-media > img { object-position: 50% 40%; }
.ch-shade { position: absolute; inset: 0; z-index: 1; background: linear-gradient(90deg, var(--oxblood) 38%, rgba(42,7,8,.55) 62%, rgba(42,7,8,.15)), linear-gradient(0deg, rgba(18,4,5,.7), transparent 45%); }
.case-hero > *:not(.ch-media):not(.ch-shade) { position: relative; z-index: 2; }
.ch-top { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: clamp(24px, 4vw, 64px); align-items: center; }
.ch-body { max-width: 760px; padding-top: 40px; }
.ch-pair { display: flex; align-items: flex-start; gap: clamp(14px, 1.6vw, 24px); }
.ch-reel { position: relative; flex: none; width: clamp(190px, 24vw, 360px); aspect-ratio: 9 / 16; border-radius: 30px; overflow: hidden; background: var(--ink); border: 6px solid var(--ink); box-shadow: 0 40px 80px -30px rgba(0,0,0,.75), 0 0 0 1px rgba(255,255,255,.08); }
.ch-reel-a { width: clamp(170px, 21.5vw, 320px); margin-top: clamp(40px, 6vw, 100px); }
.ch-reel video { width: 100%; height: 100%; object-fit: cover; display: block; }
.ch-reel img { width: 100%; height: 100%; object-fit: cover; display: block; }
.ch-reel-tag { position: absolute; left: 12px; top: 12px; background: rgba(18,4,5,.55); }
.ch-back { display: inline-flex; align-items: center; gap: 8px; color: var(--rose); margin-bottom: 26px; transition: color .3s; }
.ch-back svg { width: 14px; height: 14px; }
.ch-back:hover { color: var(--white); }
.ch-eyebrow { color: var(--ember); margin-bottom: 18px; }
.case-hero h1 { font-size: clamp(48px, 6.8vw, 108px); color: var(--white); }
.case-hero h1 .mute { color: var(--rose); }
.ch-sub { max-width: 440px; margin-top: 26px; font-size: 14px; line-height: 1.6; color: rgba(255,255,255,.85); }
.ch-sub b { color: var(--white); font-weight: 600; }
.ch-kpis { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.ch-kpis div { background: var(--white); color: var(--wine); border-radius: 16px; padding: 16px; }
.ch-kpis b { display: block; font: 600 clamp(26px, 3vw, 44px)/1 var(--display); letter-spacing: -.05em; white-space: nowrap; }
.ch-kpis b em { font-style: normal; color: var(--signal); }
.ch-kpis span { display: block; font-size: 11px; line-height: 1.35; color: var(--text); margin-top: 8px; }
.ch-source { font-size: 10.5px; color: var(--rose); margin-top: -26px; }

/* ---------- The ads that sold it: a row of Instagram video ads ---------- */
.reels { background: linear-gradient(180deg, var(--oxblood), var(--ink)); color: var(--bone); padding: 72px 0 var(--section); }
.reels .sec-head { padding: 0 var(--gutter); }
.reels .sec-head h2 { color: var(--white); }
.reels .sec-head .eyebrow { display: flex; align-items: center; gap: 10px; color: var(--ember); margin-bottom: 18px; }
.reels .sec-head .eyebrow .mark { width: 16px; height: 16px; color: var(--white); }
.reels .sec-head p { color: var(--rose); }
.reel-rail { display: flex; gap: 14px; overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; padding: 8px var(--gutter) 24px; scroll-padding: 0 var(--gutter); }
.reel-rail::-webkit-scrollbar { display: none; }
.reel-card { --w: clamp(220px, 21vw, 290px); flex: 0 0 var(--w); margin: 0; scroll-snap-align: start; }
.reel { position: relative; aspect-ratio: 9 / 16; border-radius: var(--radius-sm); overflow: hidden; background: radial-gradient(80% 60% at 50% 30%, var(--wine), var(--ink)); cursor: pointer; }
.reel video { position: relative; z-index: 1; width: 100%; height: 100%; object-fit: cover; display: block; }
.reel-wait { position: absolute; inset: 0; display: grid; place-items: center; font: 500 22px/1 var(--display); letter-spacing: -.03em; text-transform: uppercase; color: rgba(255,255,255,.28); }
.reel-sound { position: absolute; z-index: 2; right: 10px; bottom: 10px; width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; background: rgba(18,4,5,.55); color: var(--white); backdrop-filter: blur(6px); transition: background .3s; }
.reel-sound:hover { background: var(--signal); }
.reel-sound svg { width: 16px; height: 16px; }
.reel-sound .on, .reel.has-sound .reel-sound .off { display: none; }
.reel.has-sound .reel-sound .on { display: block; }
.reel-card.is-missing .reel video, .reel-card.is-missing .reel-sound { display: none; }
.reel-card figcaption { display: flex; gap: 10px; margin-top: 12px; font-size: 12.5px; line-height: 1.45; color: var(--rose); }
.reel-card figcaption .n { font: 600 12px/1.45 var(--display); color: var(--signal); }
.reels .rail-nav .circle-btn { color: var(--white); width: 46px; height: 46px; }
.reels .rail-nav .circle-btn:hover { background: var(--white); color: var(--wine); transform: none; }
@media (max-width: 560px) { .reel-card { --w: 78vw; } }

/* ---------- Shared section bits ---------- */
.cs-sec { padding: var(--section) var(--gutter) 0; }
.cs-sec .sec-head .eyebrow { display: flex; align-items: center; gap: 10px; color: var(--crimson); margin-bottom: 18px; }
.cs-sec .sec-head .eyebrow .mark { width: 16px; height: 16px; color: var(--wine); }

/* ---------- Month zero: the build ---------- */
.sec-head p.build-intro { max-width: 540px; font-size: 13.5px; line-height: 1.6; }
.build-intro b { color: var(--wine); font-weight: 600; }
.build-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.build-card { background: var(--white); border-radius: var(--radius); padding: 22px 24px 24px; display: flex; flex-direction: column; gap: 10px; }
.build-card .n { font: 600 12px var(--display); color: var(--signal); }
.build-card .n.label { font: 600 10.5px/1.3 var(--body); letter-spacing: .13em; }
.build-card h3 { font: 500 26px/1 var(--display); letter-spacing: -.04em; text-transform: uppercase; color: var(--wine); margin-top: 8px; }
.build-card p { font-size: 13px; line-height: 1.55; }
.build-note { display: flex; align-items: center; gap: 12px; margin-top: 22px; font-size: 13px; color: var(--wine); }
.build-note .mark { width: 22px; height: 22px; color: var(--wine); }

/* ---------- The loop ---------- */
.loop { background: var(--oxblood); color: var(--bone); padding: var(--section) var(--gutter); margin-top: var(--section); position: relative; overflow: hidden; }
.loop::before { content: ""; position: absolute; width: 70vw; height: 70vw; left: -25vw; top: -35vw; background: radial-gradient(closest-side, rgba(228,22,30,.35), transparent); pointer-events: none; }
.loop .sec-head h2 { color: var(--white); }
.loop .sec-head .eyebrow { display: flex; align-items: center; gap: 10px; color: var(--ember); margin-bottom: 18px; }
.loop .sec-head .eyebrow .mark { width: 16px; height: 16px; color: var(--white); }
.loop .sec-head p { color: var(--rose); }
.loop-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; position: relative; }
.loop-step { border: 1px solid rgba(255,255,255,.12); border-radius: var(--radius-sm); padding: 22px; min-height: 300px; display: flex; flex-direction: column; background: rgba(255,255,255,.02); transition: background .5s var(--ease), border-color .5s var(--ease); }
.loop-step:hover, .loop-step.hot { background: linear-gradient(160deg, var(--crimson), var(--wine)); border-color: transparent; }
.loop-step .n { font: 600 11px var(--body); letter-spacing: .12em; text-transform: uppercase; color: var(--signal); }
.loop-step:hover .n, .loop-step.hot .n { color: var(--white); }
.loop-step h3 { font: 500 26px/1 var(--display); letter-spacing: -.04em; text-transform: uppercase; color: var(--white); margin-top: auto; }
.loop-step p { font-size: 12.5px; color: var(--rose); margin-top: 12px; }
.loop-step:hover p, .loop-step.hot p { color: rgba(255,255,255,.82); }
.loop-step .tag { align-self: flex-start; margin-top: 16px; }

/* ---------- The chant ---------- */
.chant { padding: var(--section) var(--gutter) 0; text-align: center; }
.chant h2 { font-size: clamp(40px, 6.4vw, 100px); }
.chant h2 .ln { display: block; }
.chant p { max-width: 380px; margin: 26px auto 0; font-size: 13.5px; }

/* ---------- Receipts ---------- */
.receipts .stats { margin: 0; }

/* ---------- The proof: Shopify and Meta, side by side in time ---------- */
.proof-block { margin-top: 40px; }
.proof-label { color: var(--crimson); margin-bottom: 14px; }
.proof-block .snap { margin-top: 16px; }
.proof-panel { border-radius: var(--radius); padding: clamp(22px, 3vw, 36px) clamp(18px, 3vw, 36px) 8px; color: var(--white);
  background: radial-gradient(70% 90% at 85% 0%, rgba(255,90,60,.55), transparent 65%), linear-gradient(150deg, var(--signal), var(--crimson) 45%, var(--wine) 85%); }
.proof-panel .proof-label { color: rgba(255,255,255,.8); }
.proof-panel .stats { margin: 0; border-color: rgba(255,255,255,.2); }
.proof-panel .stat { border-color: rgba(255,255,255,.2); }
.proof-panel .stat .v { color: var(--white); }
.proof-panel .stats.compact .stat .v { font-size: clamp(30px, 3.3vw, 52px); white-space: nowrap; }
.proof-panel .stat .v em { color: #ffc2b3; }
.proof-panel .stat p { color: rgba(255,255,255,.82); }
.proof-verdict { margin-top: 40px; display: grid; grid-template-columns: auto 1fr; gap: clamp(20px, 4vw, 56px); align-items: center; background: linear-gradient(150deg, var(--crimson), var(--wine) 60%, var(--oxblood)); color: var(--white); border-radius: var(--radius); padding: clamp(24px, 4vw, 48px); }
.proof-verdict b { font: 600 clamp(72px, 10vw, 150px)/.9 var(--display); letter-spacing: -.06em; }
.proof-verdict b em { font-style: normal; color: var(--ember); }
.proof-verdict p { font: 500 clamp(18px, 2vw, 28px)/1.25 var(--display); letter-spacing: -.025em; color: rgba(255,255,255,.88); max-width: 620px; }
.proof-verdict strong { color: var(--white); font-weight: 600; }
.snap { min-width: 0; margin: 0; background: var(--white); border-radius: var(--radius); padding: 12px 12px 14px; }
.snap-bar { display: flex; align-items: center; gap: 5px; padding: 4px 6px 12px; }
.snap-bar i { width: 8px; height: 8px; border-radius: 50%; background: #e2d6d6; }
.snap-bar em { font-style: normal; font-size: 11px; color: var(--crimson); margin-left: 8px; letter-spacing: .02em; }
.snap-scroll { overflow-x: auto; border-radius: 12px; border: 1px solid var(--line); scrollbar-width: thin; }
.snap-scroll img { display: block; width: 100%; min-width: 760px; height: auto; }
.snap-wait { min-height: 240px; display: grid; place-items: center; text-align: center; border: 1.5px dashed var(--rose); border-radius: 12px; padding: 24px; color: var(--rose); font: 500 clamp(18px, 2vw, 24px)/1.2 var(--display); letter-spacing: -.02em; text-transform: uppercase; }
.snap-wait small { display: block; margin-top: 8px; font: 400 12px/1.4 var(--body); letter-spacing: 0; text-transform: none; }
.snap figcaption { font-size: 12px; color: var(--text); margin: 10px 4px 0; }

/* ---------- Ads wall (fills in as creatives arrive) ---------- */
.ads-wall { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; align-items: end; }
.ad-tile { border-radius: var(--radius-sm); border: 1.5px dashed var(--rose); display: flex; flex-direction: column; justify-content: center; align-items: center; gap: 12px; text-align: center; padding: 16px; font-size: 12px; color: var(--rose); }
.ad-tile.video { aspect-ratio: 9 / 16; }
.ad-tile.static { aspect-ratio: 4 / 5; }
.ad-tile video, .ad-tile img { width: 100%; height: 100%; object-fit: cover; border-radius: var(--radius-sm); }

/* ---------- The takeaway: conclusion left, brand website right ---------- */
.takeaway-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(28px, 5vw, 80px); align-items: center; }
.takeaway-copy p { font: 500 clamp(24px, 2.7vw, 40px)/1.18 var(--display); letter-spacing: -.035em; color: var(--wine); max-width: 640px; }
.takeaway-copy p b { font-weight: 500; color: var(--signal); }
.takeaway-sign { display: block; margin-top: 22px; font: 600 10.5px/1.3 var(--body); letter-spacing: .13em; text-transform: uppercase; color: var(--crimson); }
.brand-site { background: var(--white); border-radius: var(--radius); padding: 18px 18px 20px; display: flex; flex-direction: column; gap: 16px; transition: transform .5s var(--ease), box-shadow .5s var(--ease); }
.brand-site:hover { transform: translateY(-6px); box-shadow: 0 40px 60px -35px rgba(42,7,8,.5); }
.brand-top { display: flex; align-items: center; gap: 14px; }
.brand-top img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; background: var(--ink); }
.brand-top img.contain { border-radius: 14px; object-fit: contain; background: var(--bone); padding: 6px; }
.brand-top b { display: block; font: 500 24px/1 var(--display); letter-spacing: -.04em; text-transform: uppercase; color: var(--wine); }
.brand-top .label { display: block; margin-top: 6px; color: var(--crimson); font-size: 9.5px; }
.brand-site .client-shot { margin: 0; }
.brand-site .btn { align-self: flex-start; }
.brand-site:hover .btn { background: var(--wine); color: var(--white); }

.case-end { margin-top: var(--section); }

/* ---------- Responsive ---------- */
@media (max-width: 1100px) {
  .loop-grid { grid-template-columns: repeat(2, 1fr); }
  .loop-step { min-height: 230px; }
  .ch-kpis { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 860px) {
  .ch-media { inset: 0; }
  .ch-shade { background: linear-gradient(0deg, var(--oxblood) 30%, rgba(42,7,8,.6) 65%, rgba(42,7,8,.35)); }
  .ch-top { grid-template-columns: 1fr; }
  .ch-body { padding-top: 40px; }
  .ch-pair { justify-self: center; }
  .ch-reel { width: min(44vw, 220px); }
  .ch-reel-a { width: min(40vw, 200px); margin-top: 36px; }
  .build-grid, .takeaway-grid, .proof-verdict { grid-template-columns: 1fr; }
  .ads-wall { grid-template-columns: repeat(2, 1fr); }
  .ch-source { margin-top: -30px; }
}
@media (max-width: 560px) {
  .loop-grid { grid-template-columns: 1fr; }
  .ch-kpis b { font-size: 26px; }
}