Zero to
₹1.2 Cr.
In three
quarters.
A sneaker brand with no store, no data and ₹1,500 a day for ads. Three quarters later: 6,843 orders, and ₹18,000 a day behind ads that earned the raise.
K9 Kicks · Dunk Low
Sales and orders: K9 Kicks' Shopify, 26 January to 16 October 2026.
Videos sold it.
Statics started it.
Static ads opened the account: quick to make, quick to learn from. Then Instagram video ads took over, and they've carried the sales since. Eight of the winners, playing right here. Tap one for sound.
Ads came last.
Here's the part nobody posts about. January had zero ads: just the maths, the checkout and the tracking. Ads can scale a profitable store. They can't create one.
Cost before copy.
Every rupee inside every pair, counted before anyone wrote a headline. You can't sell at a profit you never calculated.
Catch the silent killer.
Shipping worked out per order, before launch. Delivery is where good margins go to die quietly. Not this one.
Priced to scale, not to copy.
Built up from real costs, not borrowed from the brand next door. A price that only works on a small budget isn't a price. It's a hope.
Money in, no drama.
Live and tested before launch day, not during it. Nothing kills a hot ad faster than a payment that fails at the last tap.
The screen that carried ₹1.01 Cr.
The last step before the money, set up in January. It went on to carry ₹1.01 Cr of the ₹1.2 Cr that followed.
Feed Meta the truth.
Full Conversions API setup, so the algorithm learned from real purchases, not guesses. Bad data trains bad ads. We didn't give it any.
Claude did the heavy lifting on design and code. Experience decided where it went.
Think. Plan. Test.
Learn. Think.
The same loop every month, and a bigger budget every time the loop paid for itself.
Test everything
Every format. Every angle. We found the real cost per result, got Meta through its learning phase, and banked the first orders.
₹1,500 a dayCarry it forward
What month one taught us went straight into new ads and new messaging. Still testing. Cost per purchase kept dropping.
Cheaper purchasesThe bench
A lot of dead ads later, a bench of winners. ₹8L in a month, at 6× ROAS.
₹8L a monthScale
Five months of scaling the winners, mostly Instagram video ads, and testing the next ones. The best month did ₹40L in gross sales.
₹40L best monthStill in the loop
₹18,000 a day and still climbing. The loop never ends. It just gets more expensive to stop.
₹18,000 a dayTesting. Burning. Testing. Burning. Testing. Earning.
That's the whole strategy. Most brands quit at the second "burning". K9 Kicks didn't.
Receipts.
Both sets.
Ads Manager can be generous with credit, so the store's own count sits right next to it. Sensitive lines are blurred. The totals aren't. 26 January to 16 October 2026.
Total sales
Orders, 6,551 of them fulfilled
Average order value
Customers who came back for another pair
Spent on Meta
Purchases Meta counted
Cost per purchase
People reached
Blended ROAS. ₹1.2 Cr in store sales on ₹18.5L of Meta spend. Meta only claimed 5,698 of the 6,843 orders. For once, the platform was the modest one.
What this one
proved
K9 Kicks didn't find one magic ad. It built a store that made money first, then ran the loop until the numbers had no choice. ₹1,500 a day found the answers. ₹18,000 a day is just us listening.
Arun Samanta · performance and the store
K9 KicksSneakers · D2C
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